"...Because communication done well can be called art and because art is a beautiful form of communication that goes beyond any prejudice and constraint. Because It’s Art Darling, It’s Art!"

It’s Art darling, it’s Art !

by Anca Ungureanu

ART / COMMUNICATION

#adiary@CannesLions Day#4

Publically silent for a decade due to an immense personal brand crisis, Monica Lewinsky came to Cannes to tell us about The Price of Shame. Thanks to the wonder of Internet, the hate around us is immense and unfortunately we are managing perfectly in making it even worse, by sharing this hate without being aware of the consequences of our actions.

I decided to dedicate the Day#4 of my diary at Cannes to Monica Lewinski, whom most of you at my age know since 1998, when she was swept into a huge political, social and legal scandal due to her intimate relationship with President Bill Clinton. Some others, younger, might know her from the rap songs, because yes, there are approximately 120 that mention her name.

Monica Lewinsky is a public speaker, social activist and Vanity Fair contributor in the battle against online harassment – advocating for a safer social media environment against all that choose to pickup any stupid thing they find online and share it with everyone, adding to it a little bit more hate and irony, and without thinking at the consequences of their actions.

Although the day was full of interesting speakers and contributors, I choose to put my finger on Monica because after her talk – that was the only one that had a standing ovation in the 2015 Cannes Lions – I’ve never felt more ashamed in my life, for judging someone without knowing the real story behind it. So here’s what I’ve learned from Monica Lewinsky today:

1. She is probably the only women over 40 that does not want to be 22 again

2. Shame is a commodity and public humiliations is an industry

3. Clicking is a public act and a moral one too

4. We need to think before thinking out loud and online, especially when it is about other people’s lives and not ours

5. With every click we make a choice

6. Having your narrative stolen can be devastating

7. We need to return to two long forgotten values: compassion and empathy

8. Shame cannot survive empathy

9. Online, there is power in small numbers when there is consistency over time

10. We need to talk more about responsibility towards our online actions

Because people make brands and if people are compassionate than brands can be compassionate too.

If you have 22 minutes I strongly invite you to watch Monica Lewinsky’s TED talk entitled “The price of Shame”. You might feel ashamed too.



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