"...Because communication done well can be called art and because art is a beautiful form of communication that goes beyond any prejudice and constraint. Because It’s Art Darling, It’s Art!"

It’s Art darling, it’s Art !

by Anca Ungureanu

PINK IS DRIVING US CRAZY!

COMMUNICATION pink.001

“We are taught from a very young age that we want to become princesses,” explained Debbie Sterling,the CEO of GoldieBlox in a 2013 TED Talk. She is the owner of…

Knowing when to shut up is an art in itself.

COMMUNICATION Source: https://www.behance.net/gallery/17468699/Disparus-en-Mer

Knowing when to shut up is an art in itself. Since we’re young we’re encouraged to speak our minds. Parents, friends, society, they all preach about the benefits of talking…

#adiary@CannesLions #LastDay

COMMUNICATION creativity-cannes-2014-720x375

Sometimes words are not enough to describe something great and “the work” must be let alone, to speak for itself. I reserved my #lastday article for the campaigns I’ve seen…

#adiary@CannesLions Day#5

COMMUNICATION Cannes

The key word for today’s workshops and conferences was #Innovation. I started my morning quite early, with an one-hour and a half workshop about decoding innovation and how we can…

#adiary@CannesLions Day#4

COMMUNICATION Monica Lewinsky at Cannes

Publically silent for a decade due to an immense personal brand crisis, Monica Lewinsky came to Cannes to tell us about The Price of Shame. Thanks to the wonder of…

#adiary@CannesLions Day#3

COMMUNICATION Collectively

Day#3 at Cannes Lion was full of heavy names that spoke on stage. I don’t know if this was just a simple coincidence that they all came to speak on…

#adiary@CannesLions Day#2: Pharrell Williams and his 12 commandments

COMMUNICATION 11655168_10203562580739922_385096763_n

My 10 minute walk to the Palais des Festivals des Cannes this morning consisted of me rocking out with some admirable dance moves to “Happy”, the song that definitely drove…

Day#1 #adiary@CannesLions

COMMUNICATION cannes-logo

It’s my third year attending the Cannes Lions Festival of Creativity and I am already overwhelmed after day #1. I think this year’s edition is the most crowded and concentrated…

About the mobile revolution…

COMMUNICATION h

Last week I was invited as a speaker at MOBIFEST, one of the leading conferences where mobile devices are considered to be the rulers of the universe. Jokes apart, this…

The copy makes the music, or not…

COMMUNICATION unnamed (1)

Recently, as part of one of the projects that I currently manage at my daily job, I had to find a great memorable copy/VO for a series of new TV…