"...Because communication done well can be called art and because art is a beautiful form of communication that goes beyond any prejudice and constraint. Because It’s Art Darling, It’s Art!"

It’s Art darling, it’s Art !

by Anca Ungureanu

Manifesto It’s Art darling, it’s Art!

I’ve always been afraid of not being good enough at what I do,

which pretty much transformed my life in a continuous process of trying to improve myself, always thinking I’m not ready to start something new. In fact, I think I was always afraid of being myself, of being authentic.

When I was little, my parents had me doing a lot of sports like swimming, ballet, tennis, volleyball, but I didn’t exceed at any of it. I used to think I would have been better off with singing in the school choir and maybe with some hard work and exercise I could become the next Diana Krall – with darker hair of course. As you are probably guessing, I didn’t go through with it either, so I’ve ended up singing in the shower.

As I grew up, I started to be passionate about fashion, but I’ve said to myself: no, please, not another fashion blog. There are so many good fashion blogs so I don’t really see how I can make a difference here.

As human beings, we’re afraid of being authentic, because we’re afraid of not fitting in. The problem with being authentic is that there’s always a fine line between faking it and actually making it. But where do we draw this line? Are we willing to put ourselves out there and face the consequences?

Exactly one year ago, I lost someone very dear to me: my grandfather. It was a hard loss following two others that happened in less than 8 months: my father and my grandmother. It’s hard to accept the loss of the people that have followed you and guided you throughout your life. I’ve always thought my grandfather would forever be there, besides me, after all it’s him that made me into the person I am today. He was 90 years old when he decided I could go on with living my life on my own. Along with my parents and my grandmother, he has always insisted that life should be a continuous process of learning and personal improvement. He paid for my studies and my books. He taught me to never give up and no matter how hard it was, not to be afraid. As a former army general with strong views and convictions, growing up by his side has been a strenuous but rewarding experience for me. He also taught me, that being human means allowing you to feel vulnerable and showing it, can be a proof of authenticity and strength.

So I decided to open myself up to the world and write about what I think, what I like to do, what I am good at and what I am passionate about. This journey that I decided to embark now is dedicated to him.

Two of my best friends, that I’ve met at a wedding in Graz, a few years ago, have a particular way of expressing their appreciation towards something they like, whether it is a piece of furniture, a piece of art, or even a song they hear on the radio, they always say: “It’s art darling, It’s art!”

I believe it’s true: we are surrounded by art in our life, especially us, the communicators.

I consider myself a creative thinker, that practices communication and is passionate about contemporary art and design at the same time. After 13 years in the business of marketing and communication, an MBA in creative leadership and supervising a couple of major art & culture projects, I think I can put all these things together into something greater: sharing. Sharing my experience, my thoughts, my passions and the things I’m good at.

I decided to write about art and communication on the same blog because I think that communication which is done well can be called art and because art is a beautiful form of communication that goes beyond any prejudice and constraint.

Because it’s art darling, it’s art!